“LVMH looked for a new connection with the Millenial generation through a fun, social and innovative game. The result couldn’t be more surprising. Customer engagement, Brand awareness, customer satisfaction and revenue”
LVMH is without a shadow of a doubt the name of luxury. LVMH “maisons” represents the most exclusive and curated products in the world. LVMH has been relevant for many generations. Young millennials are a new challenge. Millennials are already present in the market and represent the generation with the biggest purchasing power in history at their age.
LVMH used emotions AR to organize the launch of the LVMH Madrid Guide. The challenge was to organize a game with geo located checkpoints. A game inspired in a combination of “Pokemon Go” + “Jumanji”. The participants in the game, in pairs, had to solve mystery questions about the brand in different locations.
emotions AR created the game, designed the quests, developed an ephemeral app and measured the action. LVMH contacted Telva, a Spanish fashion magazine, and posted in Facebook to attract participants to the game. The rest is history.