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  • Writer's pictureCarlos Montanya

3 tips for Customer engagement and how to measure it

Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty.

1. Be Social

  • Build a Community or Forum.

  • Make Your Customers feel they are part of the team.

  • Share interesting content and good offers

2. Develop powerful emotional connections by playing games

  • Hold Contests, raffles, sweepstakes

  • Play for attraction, purchase, loyalty or advocacy

  • Reward your customers

3. Use Technology to Your Advantage

  • Delight customers with great technology

  • Build the wow factor

  • Look cool and edgy

4. Measure your engagement ratio. How sticky you are for your customers?

The Engagement metric measures the effectiveness of your actions and how much you are connecting with your customers. One way to measure CE is the stickiness ratio, that shows how often users come back to your app. Daily active users (DAU) is the total number of users that engage in some way a mobile app on a given day. Mobile app businesses typically consider DAU as a primary measure of growth or engagement. Monthly active users (MAU) is the same metric for a month.

Stickness ratio (%) : DAU/MAU. A DAU/MAU of ~20-30% is considered to be pretty good.

How are you doing?

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