By adding gamification as a component of their marketing media mix, marketers and advertisers can reach Millennials where they spend a significant part of their leisure time and money.
Millennials is the first generation to grow up with widespread access to video games, and they’re just as active gamers as they were when they were growing up—if not more so.
They are set to be the first generation of lifelong gamers, and media firms and marketers need to take note. According to the latest Nielsen Millennials on Millennials report, which focuses on video game consumption among this demographic, 66% Millennials play video games every month.
On average, they watch video games for nearly 6 hours each week. To put this viewing into perspective the average U.S. adult watches 3 hours and 44 minutes of live scheduled television per day.
This highly-engaged audience is very active not only in playing but in supporting video game creators.
In fact, Millennials spend more on donations than they do on subscriptions. Think about it next time you plan the next campaign to get Millenials on board