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  • Writer's pictureCarlos Montanya

Kenko. The dragon that teaches while playing in 3D

The family that plays together stays together. The emotional bond between people is built on experiences that leave a trace of fun and socialisation. The same principle applies to brands. Getting the experience between the brand and the client to become emotional bases a future where the brand is hardly replaceable.

emotions AR has experience in the gamification of the customer experience. Our latest success story is called Kenko, a 3D virtual dragon that grows when you demonstrate your knowledge of healthy eating. Kenko is the pet that EROSKI uses in his last campaign in augmented reality. Thousands of virtual dragons are being adopted by EROSKI client families every week. The emotional link between a brand and its customer's increases.

If you want to know more, access our video soon on the YouTube channel and learn how to play helps create sustainable links between brand and customer.

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